Doe Deere, the founder of Lime Crime (Beauty Brand Products) was born in Russia and raised in New York City. Doe started her original product line back in 2008 on eBay for her new DIY fashion line. She molded everything herself. It grew and took off from there creating the large company that it is today.


She has her morning routine down to a fine art. She wakes up at 8:30 am every morning without an alarm clock. She insists that she needs her 9 hours of sleep every night. She loves the mornings and enjoys waking up to have breakfast in her kitchen while viewing the beautiful scenery out the window and planning her day.


A full glass of water is her morning routine first task to check off. Staying hydrated is key. Once she does that and has fully awoken she starts on her stretches. Then, off to the kitchen to start preparing her breakfast. Grits, yogurt, fruit and freshly squeezed Orange Juice are some of her favorites. Especially the oranges that she uses from her own trees.


Although she lives by the calendar on her phone she tries to leave her morning as far away from electronics as possible, with the exception of checking it when she first wakes up. She says that she likes to reserve this time and focus on the creativity side of issues and dreaming up new products. However, when she does use her phone she does so to keep in constant contact with her company to always know what is going on at the office before she gets there.


Then, she moves on to apply her makeup. Doing this is her favorite part of the morning because she gets to spend time with herself and be free. When she applies her makeup she enjoys listening to her favorite music. As of lately, the Beatles seem to be the music of choice. It is a trip down memory lane for her as she grew up listening to Abbey Road on Vinyl.


Aside from her morning routine, she gets to her office about noon to eat lunch and socialize with her team then she rushes off to meetings throughout the day. She is usually out of the office at 6 pm unless she is feeling extra motivated and stays until the job is complete.


Doe has really come into light in the recent years and is on a mission to prove that cosmetics do a lot more than conceal imperfections or enhance features. They are, in her opinion, a form of self-expression. The result in her products line are some intense and vibrant colors of cosmetics. She developed the name of her business Lime Crime from two things. #1 Lime – being her favorite color and #2 – creating her cosmetics so vivid and bright that wearing them might just be illegal.


She has had successes and failures along the way. The failures have taught her to keep trying and trying until you get it right. Jump in and do what you love. Don’t settle for the norm and make every day unique.


To learn more about Doe Deere’s morning routine read

One Reply to “Doe Deere The Life of the founder of Lime Crime in the morning”

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